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To hold the selling, service and administration of
health insurance and related products and services as a professional and
public trust and do all in my power to maintain its prestige.
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To keep paramount the needs of those whom I serve.
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To respect my clients' trust in me, and to never do
anything which would betray their trust or confidence.
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To give all service possible when service is needed.
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To present policies factually and accurately,
providing all information necessary for the issuance of sound insurance
coverage to the public I serve.
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To use no advertising which I know may be false or
misleading.
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To consider the sale, service and administration of
health insurance and related products and services as a career, to know and
abide by the laws of any jurisdiction Federal and State in which I practice
and seek constantly to increase my knowledge and improve my ability to meet
the needs of my clients.
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To be fair and just to my competitors, and to engage
in no practices which may reflect unfavorably on myself or my industry.
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To treat prospects, clients and companies fairly by
submitting applications which reveal all available information pertinent to
underwriting a policy.
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To extend honest and professional conduct to my
clients, associates, fellow agents and brokers, and the company or companies
whose products I represent.
